MCP Server

What it is

Sellular has a built-in MCP server, which is a small connection between us and Claude. Once it is set up, you can find out how discoverable your product really is just by asking, in the same chat window you already use. No new dashboard to learn, no exporting things by hand.

Ask a question in plain English and Claude does the fetching: scores, audits, competitor comparisons, directory shortlists. You read the answer and get on with your day.

Connect it

The server lives at /api/mcp/mcp. If your client prefers server-sent events, point it at /api/mcp/sse instead.

• https://sellular.online/api/mcp/mcp
• https://sellular.online/api/mcp/sse (older clients)

Add this to your Claude Desktop config (Settings, Developer, Edit Config):

{
  "mcpServers": {
    "sellular": {
      "command": "npx",
      "args": ["-y", "mcp-remote", "https://sellular.online/api/mcp/mcp"]
    }
  }
}

Later, when you want the account-scoped tools, add your per-product API key. You get it from your Dashboard > Analytics > API key. Each product has its own key, so a key only ever sees that one product.

{
  "mcpServers": {
    "sellular": {
      "command": "npx",
      "args": [
        "-y",
        "mcp-remote",
        "https://sellular.online/api/mcp/mcp",
        "--header",
        "Authorization: Bearer YOUR_API_KEY"
      ]
    }
  }
}

Just ask

There are no commands to memorise. These all work as typed:

• “How discoverable is acme.com?”
• “Compare my site against these two competitors.”
• “What's missing from my SEO?”
• “Generate an llms.txt for my site.”
• “Which directories should I submit to?”

Free to try, no key

These read-only tools are open to everyone. Point Claude at any domain, yours or a competitor’s, and ask away.

• Visibility Score get_visibility_score

  Scores any site 0-100 with a letter grade for SEO and AI discoverability.

• Scan a Domain scan_domain

  Looks at one site and reports what it found, page by page.

• Bulk Scan bulk_scan

  Scans up to 10 domains in one go, handy for a whole portfolio.

• SEO Audit seo_audit_summary

  A read-only audit with the failures sorted by how much fixing them helps.

• Compare Visibility compare_visibility

  Puts 2 to 5 sites side by side so you can see where you actually stand.

• Generate llms.txt generate_llms_txt

  Writes the llms.txt file that tells AI assistants what your product is.

• Directory List list_directory_listings

  The curated list of submission directories, sorted by authority.

• Public Listings list_public_listings

  Browse the products already listed on Sellular.

With your API key

Add your product API key and Claude can also read your own account. These stay read-only: they look, they report, they change nothing.

• Tracked Sites list_tracked_sites

  Every site tracked on your account, with its latest score.

• Product Analytics get_product_analytics

  How your visitors are trending, without opening the dashboard.

• Submission Readiness check_submission_readiness

  Checks whether your product is ready to be submitted anywhere yet.

• Submission Kit generate_submission_kit

  Formats a ready-to-paste kit: name, tagline, descriptions, categories. It only formats the kit, it never submits anything anywhere on your behalf.

The one thing it writes

Exactly one tool creates anything, and it is deliberately hard to trigger by accident. generate_review researches a competitor, drafts a review article and hands it to a human editor for a decision. It never publishes on its own.

Before a single word is written, all of this has to line up:

• You are connected with a valid product API key
• Your plan includes review generation, and you have quota left this month
• You click the confirmation prompt that appears in Claude

To read your drafts back, ask for your reviews and Claude will use list_my_reviews, which shows each article and where it sits with the editors.

Still stuck?

Have a look at the plans to see what your account includes, or get in touch and we will help you get connected.